معرفی
Pedro Mata García serves as a Professor at the Faculty of Communication and Social Sciences, delivering undergraduate instruction in Industrial Economics, Business Administration fundamentals, and Organizational Management, alongside graduate courses including Corporate Finance, Digital Business Models, and Advanced Financial Analysis. He holds a PhD in Economics specializing in Organization Management and a Licentiate in Economic and Business Sciences.
His academic credentials include:
- PhD in Economics (Organization Management)
- Licentiate in Economic and Business Sciences
Dr. Mata García's research program centers on Digital Marketing, Entrepreneurship, and Digital Economics, with particular emphasis on their interplay with consumer decision-making and organizational dynamics. His scholarly output bridges theoretical frameworks in business strategy with practical applications in digital transformation and market innovation.
Publications from 2011-2021 demonstrate consistent engagement with evolving business challenges, examining pandemic-driven CSR communication shifts, retail customer expectation modeling, institutional evolution in entrepreneurial ecosystems, market orientation of academic spin-offs, regional entrepreneurship development in Aragon, and competitive restructuring within mobile telecommunications. These works collectively establish his expertise at the nexus of digital disruption and strategic business adaptation.
