Paul Radich

Paul Radich is an Assistant Professor at The Catholic University of America's Busch School of Business, specializing in Marketing. His research focuses on virtue ethics, political economy, consumer behavior, and the role of meaning in human flourishing. He directs the Marketing Area and advises Fortune 500 companies on communication and data-driven strategies.

Education:

• B.S. in Physics in Medicine, University of Notre Dame
• B.A. in Great Books Program (Phi Beta Kappa), University of Notre Dame
• M.A. in Philosophy, The Catholic University of America
• Ph.D. in Markets and Morality, The Catholic University of America

Research Interests: Radich explores intersections of virtue ethics with entrepreneurship, happiness, and marketing. He investigates how economic systems contribute to the common good, drawing on thinkers like Aquinas and MacIntyre. His work bridges philosophical traditions with contemporary business challenges, emphasizing moral education and transcendent values in marketing practices.

Recent Work Trends: Recent publications address virtue-driven career success, ethical marketing education, and critiques of economic systems. His work often integrates historical philosophical frameworks with modern consumer behavior data, advocating for a human-centered approach in business.

Awards & Roles: Named to the Ethics Committee of the American Marketing Association. Active in professional development for faculty and student ethics education.

Teaching & Service: Teaches courses on ethics, marketing management, and consumer behavior. Coordinates new faculty orientation and promotes interdisciplinary collaboration. Served as a scholar in the Röpke-Wojtyła Fellowship and Ciocca Center initiatives.

Labs/Teams: Collaborates with the Ciocca Center for Principled Entrepreneurship on projects linking Catholic social teaching with business practice. Engages with the Thomistic Institute on natural law and ethics.