Paul Patterson

Paul Patterson is the current Dean of the College of Agriculture and Director of the Alabama Agricultural Experiment Station at Auburn University. He has held academic roles since 1995, including Professor in Agricultural Economics, Associate Dean, and interim and permanent Dean positions at Arizona State University. Educated at Purdue University (Ph.D., 1994) and Auburn University (B.S., 1985), his expertise spans agricultural economics, food marketing, and policy. His research focuses on consumer behavior in food systems, retail pricing strategies, and the economic impacts of agricultural policies. Notable awards include the 2016 Outstanding Advising Award and the 2007 Best Article Award for work on obesity economics. Patterson has led over $300,000 in grants studying local food systems, potato promotion programs, and fruit and vegetable policy.

Education

• Ph.D., Agricultural Economics, Purdue University, 1994
• M.S., Agricultural Economics, Purdue University, 1987
• B.S. (High Honors), Agricultural Business & Economics, Auburn University, 1985

Research Interests

Patterson’s work bridges economic theory and practical application, addressing critical issues in agricultural markets. He investigates how pricing strategies and marketing channels affect consumer choices, particularly in fresh produce and obesity-related consumption patterns. His studies on state branding programs and export promotion highlight the economic value of strategic marketing in competitive global markets. Recent projects explore the sustainability of local food systems and the role of policy in shaping agricultural innovation.

Grants & Awards

• 2025–Ongoing: Leadership in drought resilience and forage production initiatives at Auburn
• 2016: Multiple advising excellence awards for administrative leadership
• 2001–2002: Researcher of the Year (Arizona State University)

Leadership

Patterson chairs national committees on agricultural policy and budget advocacy, including roles in the Association of Public Land-Grant Universities. He has organized leadership programs like LEAD21 and served on grant review committees for major agricultural associations.