Paul Marsters

Paul Marsters serves as a Senior Lecturer in Law and Finance within the Business School, leveraging extensive industry leadership experience across Banking and Finance, Consumer Goods, Manufacturing, Healthcare, Pharmaceuticals, Consulting, and Software sectors to drive digital transformation and business growth.

His research focuses on emerging technology applications in business contexts:

• Artificial Intelligence integration in professional services
• Blockchain infrastructure development
• Cryptocurrency market dynamics
• Digital transformation strategies
• Technology leadership frameworks
• Business model innovation through AI

Marsters actively bridges industry practice with academic theory, recently contributing as Co-Investigator to the Knowledge Exchange project "Introducing Artificial Intelligence into Professional Businesses Services" (November 2023 - March 2024), which developed AI implementation frameworks and CPD programs for business service providers.