معرفی
Pau Virgili, a Professor of Marketing at ESADE Business and Law School, specializes in new technologies, management, and marketing. His work bridges academic insights with extensive corporate experience in leadership roles, entrepreneurship, and consulting.
Education
- MBA, University of Chicago
Research and Professional Expertise
Virgili's research focuses on the integration of new technologies into marketing and management strategies, particularly in international business contexts. He has founded technology companies in mobile-business and online marketing, and delivered consultancy projects for HP, Nike, and Coca Cola. His academic contributions include co-authoring the book The reconciliation with the customer.
Industry Experience
- General Manager of Marketing Europe at HP FMCG
- Marketing Manager Europe at Plantronics
Global Perspective
With professional experiences spanning Spain, USA, Germany, France, UK, Thailand, Laos, and Vietnam, Virgili brings a cross-cultural approach to his academic and corporate endeavors.
