Patxi Azpillaga Goenaga

Patxi Azpillaga Goenaga serves as a Lecturer in the Department of Audiovisual Communication and Advertising at the University of the Basque Country's Faculty of Social Sciences and Communication in Bizkaia. Holding a Degree in Economics, he bridges economic perspectives with media studies in his academic work.

His research focuses on critical areas of Basque language media sustainability and development:

• Support structures for Basque language in audiovisual and cinematic systems
• Cross-border media production between Spanish and French Basque regions
• Language branding and marketing strategies for minority languages
• Policy frameworks for minority language media ecosystems
• Cultural representation in regional audiovisual industries
• Economic dimensions of minority language media

Dr. Azpillaga Goenaga's scholarly output reveals a consistent trajectory examining how Basque language media can thrive within contemporary communication ecosystems. His recent publications investigate institutional support mechanisms for Basque in audiovisual contexts, analyze transnational media production across the Basque regions, and explore innovative approaches to language branding that connect marketing strategies with linguistic promotion. This research demonstrates his commitment to strengthening minority language media through practical, policy-relevant scholarship.

As a faculty member at UPV/EHU, he contributes to the university's mission of advancing Basque language and culture through both teaching and research in audiovisual communication, helping to train future media professionals while generating knowledge that supports linguistic and cultural diversity in media systems.