Libe Mimenza Castillo

Libe Mimenza Castillo serves as a Lecturer at the University of the Basque Country (UPV/EHU) within the Department of Audiovisual Communication and Advertising, part of the Faculty of Social Sciences and Communication at the Bizkaia campus. She also holds the position of Coordinator researcher at the Basque Media Observatory (Behategia), a prominent research institution focused on Basque language media and communication studies.

Dr. Mimenza Castillo earned her International PhD in Social, Political and Cultural Studies following a Degree in Journalism, establishing a strong foundation for her interdisciplinary research approach that bridges media studies, cultural analysis, and social sciences.

Her research focuses on the evolving landscape of Basque language media in digital environments, with particular expertise in audience measurement, social media analytics, and media consumption patterns. She has pioneered methodologies for analyzing Basque media presence on platforms like Facebook and Instagram, examining how minority language media adapts to digital transformation. Her work consistently addresses the challenges and opportunities facing Basque-language communication in an increasingly globalized media ecosystem.

Analysis of her recent publications (2021-2025) reveals a clear progression from traditional media analysis toward sophisticated digital analytics, with increasing emphasis on data science applications in media research. She has led the production of the annual Euskal Hedabideen Urtekaria (Basque Media Yearbook), establishing longitudinal datasets that track media evolution over time. Her collaborative work with the Basque Media Observatory demonstrates strong institutional partnerships focused on minority language media sustainability.

Dr. Mimenza Castillo actively contributes to academic discourse through her role at UPV/EHU and the Basque Media Observatory, where she mentors researchers and contributes to policy discussions regarding minority language media in digital environments. Her work bridges academic research with practical applications for media sustainability.

As Coordinator researcher at the Basque Media Observatory, she leads a multidisciplinary team focused on media measurement, audience research, and digital transformation of Basque language media. This research unit has become a central hub for media studies in the Basque Country, producing influential reports that inform both academic and policy discussions.