Naroa Burreso Pardo

Naroa Burreso Pardo is a contracted researcher at the University of the Basque Country (UPV/EHU), working within the Faculty of Social and Communication Sciences and specifically in the Department of Audiovisual Communication and Advertising. Based at the Bizkaia campus, she is affiliated with the NOR research group and holds a degree in Mathematics. Her work focuses on media studies, audience research, and the application of data science in communication studies, with particular emphasis on Basque language media and sociolinguistic aspects of communication.

Dr. Burreso Pardo's research interests span multiple areas including media studies, audience research, Basque language media, digital humanities, data science applications in communication, sociolinguistics, communication technology, and language policy. Her work often involves quantitative analysis of media consumption patterns, particularly focusing on how Basque language media functions within the broader communication ecosystem. She has developed expertise in applying machine learning techniques to traditional media consumption analysis, effectively bridging her mathematical background with communication studies.

Her recent publications demonstrate a strong focus on audience measurement for Basque media platforms, the role of urban environments in Basque language communication, and the monitoring of language diversity on streaming platforms across the European Union. Her research methodology often combines quantitative and qualitative approaches, with a growing emphasis on data fusion techniques to create more comprehensive audience analyses.

• Monitoring language diversity on streaming platforms in the EU
• Audience measurement methodologies for Basque media
• Application of machine learning in media consumption analysis
• Sociolinguistic aspects of Basque language media
• Quantitative analysis of social media language use among youth
• Urban communication environments and language policy

Dr. Burreso Pardo is actively involved in research projects examining the digital transformation of media ecosystems, particularly as it affects minority languages like Basque. Her work contributes to understanding how traditional media consumption patterns are evolving in the digital age and how linguistic minorities can maintain their media presence in increasingly globalized digital environments.