Bea Narbaiza Amillategi

Bea Narbaiza Amillategi is a Senior Lecturer and Researcher in the Department of Audiovisual Communication and Advertising at the University of the Basque Country's Faculty of Social Sciences and Communication. Holding a PhD in Audiovisual Communication and a degree in Journalism, she contributes significantly to Basque media studies with a focus on language, digital transformation, and audience engagement.

Her research interests span Audiovisual Communication, Basque Media Studies, Digital Media, Language and Communication, Media Consumption Patterns, Social Media Analysis, Youth Media Engagement, Transmedia Communication, and Minority Language Media. Her work consistently examines how Basque-language media navigates the challenges of digital platforms, audience fragmentation, and cultural preservation in contemporary media ecosystems.

Analysis of her publications reveals a strong focus on youth media consumption patterns, particularly during transformative periods like the pandemic, and the challenges faced by minority language media in dominant digital platforms like Facebook. Her transmedia communication projects demonstrate innovative approaches to audience engagement and educational media development. She has been particularly active in documenting annual trends in Basque media and culture, providing valuable longitudinal insights into the evolution of media consumption and production in the Basque context.

While the provided materials don't indicate specific scientific awards, her consistent publication record in both Basque and international venues demonstrates her scholarly impact. Her collaborative work with colleagues across multiple institutions highlights her role in research teams focused on Basque media ecosystems and communication patterns.

Her methodological approach combines quantitative audience measurement with qualitative analysis of media content and consumption patterns, particularly focusing on how Basque-language media adapts to digital platforms while maintaining cultural relevance. Her work on transmedia projects demonstrates an innovative approach to communication education and audience engagement strategies.