معرفی
Patrick McCole is a Full Professor of Marketing and Vice-President International at Maynooth University. He leads the university's international strategy, focusing on global partnerships, student mobility programs, and research collaborations. His roles include overseeing the Maynooth International Engineering College (MIEC) and Maynooth University’s participation in the Arqus European University Alliance.
Education: BA (Hons) Hospitality Management and PhD (Role of Trust in Online Buying Behaviour) from Ulster University. Postgraduate Certificate in Higher Education Teaching from Queen’s University Belfast, and FHEA qualification.
Research focuses on trust mechanisms in digital networks, consumer privacy calculus in IoT, and smart device adoption for value co-creation. He has published in top journals including European Journal of Information Systems and MIS Quarterly, and secured research funding from the British Academy, ESRC, and Invest Northern Ireland.
Previously held leadership roles at Queen’s University Belfast (Director of Internationalisation, Interim Head of Queen’s Management School) and Dublin City University. Has Visiting Professorships in China and New Zealand, with extensive experience in international partnerships across Asia, Middle East, and North America.
Advancing global engagement through initiatives like flying faculty programs, research networks, and reciprocal student exchanges.
