Patrick Holzmann

Patrick Holzmann is a Postdoctoral Research Associate at the Institute for Strategy and Competitiveness (ISM) at Vienna University of Economics and Business (WU). Previously, he served as Deputy Head of the Department of Innovation Management and Entrepreneurship at the University of Klagenfurt, where he also earned his Doctorate. His research focuses on the intersection of digitalization and sustainability, exploring how digital technologies can drive sustainable business model innovation. He combines quantitative, qualitative, and systematic literature review methods, with interdisciplinary influences from business, economics, sociology, and psychology.

Key research areas include:

• Technology adoption antecedents
• Environmental entrepreneurship
• Institutional logics in business models
• Platform ventures and sustainability

His work has been published in leading journals such as Journal of Cleaner Production, Business Strategy and the Environment, and International Journal of Information Management. Notable contributions include frameworks for measuring sustainability-related product satisfaction and systematic reviews of digital sustainable entrepreneurship.

Professional experience includes a Visiting Scholar position at RWTH Aachen University. His research agenda emphasizes bridging digital innovation and environmental sustainability through actionable business strategies.