معرفی
Paola Cillo is an Associate Professor at Bocconi University and Associate Dean for Research at SDA Bocconi School of Management. She serves as Director of the Concentration in Luxury Business Management within the Full Time MBA Program. Her academic focus spans creativity, innovation, and data-driven marketing.
Education
- PhD in Business Economics and Management
Research Interests
- Innovation dynamics in creative industries
- Financial markets' responses to innovation
- Big data applications in innovation and marketing
- Fashion industry adaptation to information regimes
- Consumer-CEO interaction in business model innovation
Key Publications
- Focus on AI-driven innovation, fashion industry dynamics, financial constraints on creativity, and strategic organization frameworks
Teaching
- Technology and Operations
- Marketing Creativity and Innovation
- Digital Transformation in Luxury
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