Panayiota Alevizou

Dr. Panayiota Alevizou is a Lecturer in Marketing at the Sheffield University Management School, University of Sheffield. Her career spans academic research, industry consultancy, and international collaboration with organizations like the United Nations Environment Programme (UNEP).

Research Focus

Alevizou specializes in sustainability marketing, eco-labelling, and consumer behavior within the fashion, beauty, and food industries. Her work examines how consumers decode sustainability claims, evaluates on-pack labelling effectiveness, and explores ethical consumption practices. She collaborates with organizations like Compassion in World Farming to address labelling clarity in food sectors.

Scientific Contributions

• Emerald Awards of Excellence (2017) for the paper "What is sustainable fashion?"
• Co-authored the Palgrave Handbook of Sustainability in Fashion (2024)
• Investigated sustainability claims in luxury beauty and slow-fashion micro-organizations

Teaching and Leadership

As Programme Director for the MSc in Strategic Marketing and Branding, she integrates research and practice into courses like Retail and Services Marketing. She holds a Fellowship of the Higher Education Academy and has guest-lectured at multiple universities.

Professional Engagement

• Review Editor for Frontiers in Sustainability
• Guest Editor for Journal of Marketing Management and Sustainability special issues
• External Examiner at Northumbria University
• Co-Chair for SIG Sustainability at the Academy of Marketing

Grants and Projects

• British Academy Small Grant (2020): £9,516 for mobile apps promoting healthy eating
• STFC Food Network+ Sandpit (2019): £10,000 for "Virtual Food Labels"
• STFC 21st Century Challenge Fund (2019): £25,000 for abattoir standards research