Pam Culver

Pam Culver is a Teaching Associate Professor in the Marketing department at the University of Wisconsin-La Crosse (UWL). She joined UWL in 2024 as a full-time faculty member after serving as an adjunct. Her teaching portfolio includes courses like Integrated Marketing Communications (MKT 365), Digital Marketing Management (DMK 740), and Digital Marketing Strategy and Tactics (DMK 735).

Educated at Loyola University New Orleans (MBA, Marketing, 1992) and Baylor University (BBA, Marketing/International Business, 1988), her career spans academia and professional marketing. From 2011 to 2024, she taught at Western Technical College, where she co-created their Digital Marketing Associate Degree program. She has integrated technology tools (e.g., Zoom, Hubspot) and industry practices into her teaching.

Outside academia, she owns Gathering Waters Design, a marketing consultancy focusing on SEO audits, website development (Wordpress), and digital campaigns. She maintains a part-time role in this venture while balancing her academic responsibilities.