Pak Chiu

Pak Chiu is a visiting lecturer at the London College of Fashion (University of the Arts London) and Amsterdam Fashion Institute. A graduate of the MA Psychology for Fashion Professionals (2017), he applies psychological principles to explore how clothing influences identity and behavior. His work emphasizes user empathy in design innovation and the role of fashion in well-being.

As co-founder of HAJINSKY.com, he publishes research on fashion's societal meanings. Teaching focuses on the psychology of trends, creative processes, and sustainable design thinking.