Paige Bridges

Paige Bridges is an Assistant Professor of Business at Sweet Briar College, teaching courses in marketing, communication, and strategy. She holds a B.S. in Biology from Columbia University, an M.B.A. in Marketing from Georgetown University, an M.A. in Digital Communication from Johns Hopkins University, and is a doctoral candidate in Business Administration at the University of South Florida. Her research explores the impact of emerging technologies on marketing innovation, particularly in the Metaverse and AI-driven strategies.

Education:

• B.S., Biology, Columbia University
• M.B.A., Marketing, Georgetown University
• M.A., Digital Communication, Johns Hopkins University
• D.B.A. (expected 2023), University of South Florida
• Continuing Education: Stanford HAI Generative AI Program, DePaul AI in Marketing Certificate

Research Interests:

• Digital Literacy
• AI and Emerging Tech in Marketing
• Integrated Marketing Communication
• Creativity & Innovation in Business

Professional Service:

• Board Member, Webmaster – Marketing Educators Association
• Member – Sweet Briar College AI Task Force
• Academic Advisor to 31 Business Majors

Prior to academia, Bridges spent 20+ years in marketing leadership roles at American Express, World Wildlife Fund, National Geographic, and the University of Virginia, driving digital transformation and brand strategy across corporate, nonprofit, and higher education sectors.