Luis Montenegro

Luis F Montenegro, D.B.A., is an adjunct faculty member affiliated with Nova Southeastern University, Florida International University, and Miami Dade College. With a career focused on marketing research and opinion polling, he has helped organizations and political candidates refine their brand strategies through his local marketing research firm.

Education:

• D.B.A. in Management from North Central University
• M.B.A. in Management and Marketing from Barry University’s Andreas School of Business
• B.B.A. in Management from Florida International University’s Landon Undergraduate School of Business

His professional research centers on Hispanic acculturation, influenced by his identity as a third-generation Cuban American. He teaches courses such as Marketing Decisions for Managers and Global Marketing.