معرفی
Onesun Steve Yoo is a Professor of Operations and Marketing Analytics at the UCL School of Management, University College London, and Co-Director of the UCL Centre for Sustainable Business. He holds a PhD from UCLA Anderson School of Management, alongside advanced degrees in Electrical Engineering and Applied Mathematics from UC Berkeley and UCLA.
His research focuses on innovation and entrepreneurship, examining operational and marketing strategies for firms launching innovative products/services. Key areas include consumer behavior analysis, pricing policies, sequential product launches, and the impact of technologies like surge pricing and AI-driven data analytics on business operations. Recent work integrates sustainability initiatives with AI to enhance operational transparency in supply chains and regulatory compliance.
Yoo’s research has been published in top journals such as Marketing Science, Operations Research, and Manufacturing & Service Operations Management. His findings have been cited by US policymakers and featured in media outlets like the Wall Street Journal. He serves as a senior editor at Production and Operations Management and associate editor at Manufacturing & Service Operations Management.
His academic service includes grants from Innovate-UK (UKRI) to collaborate with industry on sustainable business practices. Yoo’s work bridges theoretical research with practical applications, emphasizing data-driven decision-making and interdisciplinary collaboration between operations, marketing, and sustainability domains.
