Wei Miao

Wei Miao is an Assistant Professor of Marketing and Analytics at the UCL School of Management, University College London. He holds a Ph.D. in Quantitative Marketing from the National University of Singapore (2014–2019) and a B.Econ. in Finance from Fudan University (2010–2014). His research focuses on sharing economy, platform design, and industrial organization using causal machine learning, structural modeling, and field experiments. He investigates pricing schemes (e.g., surge pricing) and dispatch systems in ridesharing markets, as well as optimal platform designs like landing page optimization and leakage prevention. His work has been published in journals such as Journal of Operations Management and Transportation Research Part A.

His current research explores platform certification, information provision on landing pages, and platform disintermediation. He teaches Marketing Analytics for the MSc Business Analytics program at UCL. Wei advises two PhD students, Jiafan Lu and Fengtao Wan. His research methods span causal inference, structural models, and field experiments.

Notable recent contributions include studies on sleep neurophysiology, though these appear to be authored by another Wei Miao given the mismatch with his stated research focus. These include investigations into basal ganglia circuits regulating anxiety (2024), somatostatin neuron roles in sleep initiation (2023–2020), and galanin neuron links to sleep homeostasis (2019–2018).