Omar Shehryar

Dr. Omar Shehryar is a Professor in the Department of Marketing at the Jake Jabs College of Business & Entrepreneurship, Montana State University. His research focuses on terror management theory applied to consumer decision-making, behavioral pricing, and the use of fear-arousing communication in marketing. He teaches courses such as Marketing Management, Advanced Marketing Analytics, and Principles of Marketing.

Education: Ph.D. in Business Administration from the University of Missouri-Columbia (2003). His teaching interests span marketing analytics, new product development, and machine learning applications in marketing.

Research Interests:

• Terror Management Theory & Consumer Decisions
• Behavioral Pricing Strategies
• Marketing Automation & Machine Learning
• Persuasive Fear Appeals in Health Communication

Notable Articles: His work explores topics like mortality salience in luxury consumption, negotiation dynamics in consumer markets, and the effectiveness of fear-based health messaging. Recent studies include investigations into chef gratuity ethics and buyer behavior in online auctions.

Awards: Recipient of the Gary K. Bracken Students' Choice Award for Excellence in Teaching (2017 & 2009) and nominee for the Faculty Award for Excellence in Teaching (2014).

Grants & Engagement: Received funding from the Charles Koch Foundation for research on healthcare product development. Active as a reviewer for journals like the Howard Journal of Communication and SAGE Open.

Professional Service: Engaged in outreach activities linking academic research to practical marketing challenges.