معرفی
Oksana Gerwe is an Associate Professor at University College London's Global Business School for Health, serving as Director of MBA Health since October 2024. Her expertise bridges strategic management and entrepreneurship with a focus on digital platforms and the sharing economy.
- PhD and Executive MBA from IE University, Madrid
- Former Associate Head at Brunel Business School
Research interests span platform strategies, digital transformation, and leadership development in healthcare and higher education. Her work emphasizes:
- Strategic decision-making in complex organizations
- Business model innovation
- Cross-disciplinary applications of entrepreneurship
- Policy implications of digital ecosystems
Key publication themes include:
- Post-pandemic recovery in digital economies
- AI applications during health crises
- Platform business sustainability
She advocates for:
- Case-based learning methodologies
- Integration of multidisciplinary insights
- Transformative business education
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