معرفی
Oded Koenigsberg is a Professor of Marketing and Deputy Dean (Degree Education and Digital Learning) at London Business School. He holds a BSc from Technion, an MEng from Cornell, and a PhD from Duke. His research bridges marketing and operations through mathematical modeling, focusing on pricing strategies, product design, distribution channels, and durable goods marketing.
- BSc (Technion)
- MEng (Cornell)
- PhD (Duke)
His recent articles examine how cognitive biases impact business strategy, customer-centric approaches in marketing, and data-driven decision-making in big data applications. He serves as Senior Editor of the Journal of Production and Operations Management and contributes to the editorial boards of leading journals in marketing and operations.
Contact: okoenigsberg@london.edu | +44 (0)20 7000 8611
