OH Lih Bin

Dr. OH Lih Bin is an Associate Professor (Educator Track) and Deputy Head (Teaching and Degree Programmes) in the Department of Information Systems and Analytics at the National University of Singapore (NUS) School of Computing. He holds a Ph.D., M.Sc., and B.Sc. in Information Systems and Computer Science from NUS. Prior to his academic career, he worked at A*STAR and held roles at Xi'an Jiaotong University and Monash University. His research focuses on digital transformation, platforms & innovation, experiential learning in computing education, and information ethics.

Education:

• Ph.D. in Information Systems, National University of Singapore
• M.Sc. in Information Systems, National University of Singapore
• B.Sc. (Honours I) in Computer & Information Sciences, National University of Singapore

Research Interests: Dr. Oh explores adult learning through mobile micro-learning platforms, innovation capability development, and service system innovation. He investigates ethical issues in IT, including whistleblowing and web accessibility advocacy. His work bridges theory and practice in experiential learning and digital transformation.

Publications Trends: His articles span ethical IT practices, social media user behavior, and retail channel integration. Key themes include consumer value co-creation, the impact of interactivity on e-retail performance, and the role of Confucian ethics in organizational reporting behaviors.

Awards:

• Halbrecht Associates Book Prize (1998)
• Best Paper Award, Conf-IRM (2009)
• Multiple nominations at ECIS, ICIS, and WHICEB

Teaching & Leadership: Serves as Deputy Head overseeing teaching and programs. Teaches courses like IS3103 (Information Systems Leadership) and IS5128 (Digital Innovation). Previously held roles as Academic Director of International Affairs at XJTU.

Labs/Teams: Engaged in research projects such as enhancing adult learning via mobile platforms and investigating differential impacts of web/mobile interactivity.