معرفی
Nora El Maanni serves as a lecturer and PhD candidate at Rotterdam University of Applied Sciences within the Business School, teaching in the Business IT & Management program and conducting research at the Business Innovation Knowledge Center. Her work focuses on interdisciplinary projects related to the meaning economy and sustainable business transformations.
Her educational background includes:
- Business Administration
- Social and Organizational Psychology
Research centers on tensions and paradoxes in collaborative sustainable business models, specifically examining how boundary workers navigate conflicting organizational values in circular supply chains. Her methodology investigates cross-border professionals who balance parent-organization interests with collaborative sustainability initiatives, aiming to develop practical frameworks for paradox management in high-tech manufacturing contexts. This work bridges theoretical organizational studies with real-world supply chain applications.
Recent publications reveal emerging trends in sustainable business model innovation, highlighting the critical yet underexposed role of boundary-spanning workers in circular economy transitions. Her research demonstrates how paradoxical tensions in multi-actor collaborations can be leveraged for innovation rather than avoided, with particular emphasis on empirical evidence from high-tech manufacturing sectors.
As an educator, she supervises graduate students in practical assignments and develops context-rich curricula through interdisciplinary collaboration. Her KIEM project with ImpactX and Frank Berkers maps tensions in sustainability-focused business modeling, while her certification as a visual/didactic coach informs faculty development initiatives across the university. Nora actively contributes to the Business for Societal Transition research group, integrating didactic innovation with sustainability research to cultivate student 'paradox mindsets' for complex collaborative environments.
