Niklas Vallström

Niklas Vallström is a researcher affiliated with the Faculty of Natural Sciences at the University of Sunderland. His academic work focuses on marketing, consumer behavior, and disability studies, with a particular emphasis on value co-creation/co-destruction in service recovery, disability representation in media, and intersectional analyses of disabled bodies in marketing contexts.

His PhD from the University of Sunderland underscores his expertise in these areas. Recent research outputs include studies on service mega-disruptions, disability in influencer marketing, and psychoanalytic approaches to advertising, reflecting his interdisciplinary engagement with marketing theory and social inclusivity.

The trends in his publications reveal a sustained interest in service management dynamics (e.g., co-creation, co-destruction) and critical disability studies, particularly in digital and advertising contexts. While no explicit awards are listed, his work has garnered significant citations and downloads, indicating scholarly impact.