معرفی
Dr. Nigel Jackson is an Associate Professor (Reader) in Persuasion and Communication at the Plymouth Business School, University of Plymouth. His professional background spans over 15 years in public relations, marketing, and charity management, including roles as Head of Communications for a top 200 charity and strategic communications work with SMEs and commercial training agencies.
- Affiliations: Plymouth Business School (Faculty of Arts, Humanities and Business)
- Teaching Areas: Marketing, Public Relations, Persuasion, The Psychology of Events Management
- Research Focus: Organizational communication strategies for stakeholder behavior change, with an emphasis on event management, political campaigning, and digital engagement
His research explores how organizations and political entities use communication to influence behavior, including recent work on behavioral nudges in event management and the role of university students in charity governance. He has authored three textbooks and over 30 articles/chapters, with a current book project on persuasion in event management.
Dr. Jackson's articles span topics like political marketing, digital campaigning, and charity sustainability. His work highlights the evolving role of digital platforms in political engagement and the strategic use of communication in crisis management and nonprofit operations.
Grants and Labs: Not explicitly mentioned in the text, though his research likely involves applied studies in communication strategies and event management. No student advisees listed, though he contributes to undergraduate and postgraduate teaching in business and events management.
