Niek Althuizen

Niek Althuizen is an Associate Professor of Marketing at Montpellier Business School and Head of the MSc program 'Luxury Marketing in a Sustainable World'. He holds a PhD from Rotterdam School of Management. His research focuses on creativity in marketing, marketing management information systems, product design aesthetics, and brand disinformation on social media. He has published in top-tier journals including Management Science and Journal of Advertising.

Education: PhD, Rotterdam School of Management.

Research interests span advertising strategy, business ethics, AI applications in marketing, and information systems management. His work explores topics like consumer perception gaps in luxury branding, socio-cognitive dynamics in crowdsourcing, and partisan bias in brand communication. Recent publications analyze asymmetric credibility effects of social media disinformation and minimalist product design valuation paradoxes.

Teaching disciplines include Marketing Fundamentals, Responsible Marketing Mix, and Marketing Research. No specific awards listed, but maintains active research collaboration through conference presentations at EMAC and Society for Marketing Advances.

Leads the MSc program integrating sustainability into luxury marketing education. Research emphasizes bridging theoretical marketing concepts with practical managerial innovation challenges.