Negricea Costel

Prof. Dr. habil. Negricea Costel is a full professor and Rector of the Romanian-American University, where he has served since 2020. Holding a PhD (2010) and habilitation (2019) in Marketing, he teaches in the Department of Management-Marketing within the Faculty of Management-Marketing. His expertise spans strategic marketing, digital marketing, consumer behavior, and educational management, with over 100 publications and leadership in 11 research projects.

• Academic Affiliation: Romanian-American University
• Roles: Professor (Marketing), Rector

Research Interests

Negricea's work focuses on strategic marketing, digital marketing, and consumer behavior, often integrating cross-cultural analysis and technological trends. Recent studies examine AI adoption, green consumerism, and mobile commerce dynamics, reflecting his interest in digital transformation and sustainability.

Professional Affiliations

• Society for Romanian Studies (SRS)
• Marketing Association of South Africa
• Romanian Distribution Committee

Consulting & Projects

With 15+ years in management and marketing consulting, he bridges academic research with business strategy. He has participated in 11 funded research projects, including collaborations between Romanian and international institutions.