Nattaporn Panphothong

Associate Professor Nattaporn Panphothong is a faculty member in the Department of Thai Language, Faculty of Arts, Chulalongkorn University. They hold a Ph.D. in Linguistics from the University of Hawai'i (1996) and a BA (First Class Honors) in Thai Language from Chulalongkorn University (1985). Their expertise spans pragmatics, conversation analysis, and critical discourse analysis with a focus on Thai linguistic and cultural studies.

Education:

• Ph.D. (Linguistics), University of Hawai'i, 1996
• BA (First Class Honors) in Thai Language, Chulalongkorn University, 1985

Research Interests: Prof. Panphothong's work examines Thai language pragmatics in cultural, political, and educational contexts. They explore how linguistic structures reflect Buddhist philosophy (e.g., Tri Laksana concepts), cultural identity (self-construal), and social dynamics (e.g., bullying discourse, political rhetoric). Their studies often employ critical discourse analysis to uncover ideologies in media, textbooks, and political speeches.

Key Research Trends: Recent work emphasizes generational language use (Y/Z generations), cultural representation in media, and political discourse mechanisms. Earlier studies focused on Thai conversational particles (mai-pen-rai), refusal strategies, and gratitude response patterns.

Awards:

• Outstanding Thai Language Teacher Award from Teachers Council of Thailand (2009)
• Chulalongkorn University Outstanding Teacher Award (2010)

Academic Contributions: Prof. Panphothong has authored/co-authored over 30 peer-reviewed articles and 5 books on Thai linguistics. They actively engage in academic service, including guest lectures at Silpakorn University and presentations at international pragmatics conferences.

Contact: Located at 12th Floor, Princess Maha Chakri Sirindhorn Building, Chulalongkorn University. Email: ntp1142@hotmail.com