معرفی
Naim Çetintürk is an Assistant Professor at Istinye University's Faculty of Economics, Administrative and Social Sciences. His research focuses on the intersection of digital communication and marketing strategies, particularly addressing emerging concepts like "Overmarketing" in the context of modern digital environments.
Recent Publication:
- The Concept and Strategy of Overmarketing in the Digital Communication Era (2023) explores how digital platforms amplify marketing practices beyond traditional limits.
His work contributes to understanding the evolving dynamics of marketing in the digital age, with implications for strategic business communication and consumer engagement.
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