Martim Farinha

Martim Farinha serves as a Visiting Professor at NOVA School of Law, NOVA University Lisbon, and conducts research at NOVA Consumer Lab, the Observatory for Data Protection, and CEDIS I&D. His expertise centers on law-technology intersections with emphasis on digital consumer rights and data governance.

His academic credentials include:

• Bachelor of Laws (LL.B.) from NOVA School of Law (2019)
• Master's in Business and Technology (Law&Tech) from NOVA University Lisbon (2023)
• PhD Candidate in Private Law at NOVA University Lisbon (ongoing)
• Post-graduation in Legistics and Science of Legislation from Lisbon Public Law Research Center

Farinha's research examines critical digital-era legal challenges including platform content moderation, virtual asset regulation, and metaverse governance. His work bridges consumer protection frameworks with emerging technologies, particularly analyzing how data protection principles apply to crypto assets and virtual property systems within evolving digital marketplaces.

His 2022 publication "Directives 2019/770 and 2019/771 and Decree-Law No. 84/2021" analyzes EU digital content directives' implementation in Portuguese law, highlighting sustainability considerations and personal data's role as contractual consideration. This reflects his focus on adapting traditional legal concepts to digital transactions while addressing contemporary issues like the Digital Services Act's impact on online platforms.

Through NOVA Consumer Lab and the Observatory for Data Protection, Farinha contributes to advancing regulatory approaches for data-driven consumer markets, with particular attention to contractual fairness in digital services and the legal treatment of virtual economies.