Nadejda Dimova

Assoc. Prof. Nadejda Dimova, PhD is an Associate Professor in the Department of Economics at New Bulgarian University since 2006. Her work bridges theoretical and applied aspects of marketing, with a focus on consumer behavior, sustainable practices, and digital transformation.

• Research Interests: Emotional Marketing, Sales Management, Neuromarketing, Sustainable Marketing, Distribution Policy, and Digital Retail.
• Publications: 15+ works analyzing marketing trends in sectors like biofoods, transportation, and cultural industries, with a recurring emphasis on sustainability and technology.
• Professional Affiliations: Member of the Bulgarian Marketing Association and the Association of Sustainability Professionals.

Academic Contributions: Teaches Basic Principles of Marketing and contributes to conferences on regional development and cross-border cooperation. Her research explores omnichannel strategies, talent management in marketing, and the evolving role of sales leadership in digital eras.