Mădălina BUGA-MORARU

Associate Professor Dr. Mădălina Buga-Moraru is an academic and Vice-Dean for teaching, students, and quality assurance at the University of Bucharest's Faculty of Journalism and Communication Sciences (FJSC). She holds a Ph.D. in Communication Sciences (2009) and dual master's degrees in Public Relations and Advertising (2006) and Communication and Public Relations (2004). Her research focuses on Advertising Anthropology, Narratology, and the interplay between Glocalization and globalization in Romanian advertising.

• Doctor of Communication Sciences (2009)
• Master in Public Relations and Advertising (2006)
• Master in Communication and Public Relations (2004)
• Bachelor of Letters and Orthodox Theology (1999)

Her work analyzes advertising narratives, cultural archetypes, and pandemic-era shifts in creative industries. Recent publications explore hybrid work models, digital empathy, and influencer marketing. She has collaborated internationally through postdoctoral programs in the UK and USA.

As Vice-Dean, she oversees academic quality and student affairs. She offers consultations on Fridays and serves as a bridge between theoretical research and practical advertising strategies.