معرفی
Murooj Yousef is a Lecturer at Australian Catholic University's Peter Faber Business School within the Faculty of Law and Business. Her research focuses on social marketing effectiveness, digital behavior change interventions, and policy analysis of emerging technologies.
Research Areas:
- Emotional appeal efficacy in social advertising
- Digital health intervention design
- AI regulation frameworks
- Wildlife conservation communication
Publication Focus: Her work demonstrates consistent methodological rigor in experimental and computational approaches to behavior change, with recent emphasis on digital health interventions and AI policy frameworks.
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