Mrinal Ghosh

Mrinal Ghosh serves as Professor of Marketing and holds the Gary M. Munsinger Professorship in Entrepreneurship & Innovation at the University of Arizona's Eller College of Management, where he has been faculty since 2007 after previously teaching at the University of Michigan's Ross School of Business.

His academic credentials include:

• PhD in Marketing from the University of Minnesota (1998)
• Bachelor of Engineering in Mechanical Engineering from the University of Bombay (1988)

Professor Ghosh's research centers on business models in technological markets, cooperative relationships in marketing channels, healthcare marketing, pricing strategies, and salesforce design. His work bridges theoretical frameworks with practical applications in business-to-business contexts, emphasizing win-win relationship structures and strategic value creation in innovation-driven markets.

His recent publications in premier journals like the Journal of Marketing and Strategic Management Journal demonstrate consistent focus on governance mechanisms, product-form strategy, and service quality measurement. Key thematic threads include transaction-cost economics applications, sustainable consumption drivers, and compensation structures in industrial sales forces.

As an educator, Dr. Ghosh teaches across multiple programs including Marketing Policies (undergraduate), Market-Based Management (Executive MBA), Innovative Strategies in Health Care Marketing (Master's), and PhD-level courses in Research Methods and Organizational Economics, reflecting his integration of research and pedagogy.