معرفی
Mosarrat Farhana is a doctoral candidate in Industrial Economics and Organization at Mälardalen University's Division of Marketing and Strategy, concurrently affiliated with the Swedish Graduate Business School of Management and IT (MIT). She holds an M.Sc. in Business Administration (Marketing) from Linnaeus University, an MBA in Marketing from the University of Dhaka, and completed coursework in Strategy and Management in International Organizations (SMIO) at Linköping University. As a teaching faculty member, she contributes to undergraduate and graduate programs in International Business Management and International Marketing. Her pedagogical training underpins her active role in academia.
Her research focuses on digitalization's impact on multinational corporations (MNCs), particularly how digital technology adoption influences HQ-subsidiary relationships and subsidiary roles within MNC networks. Key contributions include developing a validated scale for measuring digitalization and analyzing knowledge transfer dynamics. Her work bridges empirical research methodologies with practical insights for global firms.
Publications span digitalization's role in innovation, subsidiary capabilities, and industry-specific case studies like the Swedish video game and automotive sectors. While no scientific awards are explicitly mentioned, her work reflects rigorous academic engagement. Teaching and research activities are complemented by industry experience in brand management within fast-moving consumer goods.
