Morten Bay

Morten Bay is an adjunct professor at the University of Southern California (USC) Annenberg School for Communication and Journalism, holding a PhD in Information Studies from UCLA. He is also a research fellow at the Center for the Digital Future. His work focuses on emerging technologies' societal impacts, particularly XR/Metaverse ethics, AI governance, and digital media policy.

Education:

• PhD in Information Studies, UCLA

Research Interests: Bay examines how technologies like social media, AI, and immersive platforms affect democracy, social justice, and governance. His work bridges academic research with policy consulting for organizations like DARPA and U.S. Army, emphasizing Rawlsian ethical frameworks to address tech challenges such as hypertargeting, encryption, and platform power dynamics.

Awards:

• Future Award (Danish Academy of Strategic Foresight, 2018)
• ICA Awards
• Awards from Society for the History of Technology

Consulting & Advocacy: Advised U.S. Health & Human Services, Department of Defense agencies, and European parliamentary bodies. Clients include Microsoft, Apple, and Scandinavian broadcasters. Authored five books in Denmark, including Generation Network (2018) and Homo Conexus (2009, translated to English).

Labs & Teams: Active in the Center for the Digital Future, leading studies on immersive media persuasiveness and policy frameworks for emerging formats.