Monika Kritzmöller

Monika Kritzmöller is a fashion sociologist and lecturer at the University of St.Gallen (HSG), specializing in textiles, design, and architecture. She holds a PhD in economic psychology from the University of Eichstätt (1996) and a habilitation in consumer behavior and marketing from HSG (2004). Her work bridges social science research with artistic practice, emphasizing how fashion reflects identity, culture, and societal values.

• Key Roles: Private lecturer at multiple universities, founder of 'Trends & Positionen' research consultancy.
• Teaching Focus: Courses like 'Dress Codes of Success' exploring fashion as a language of self-expression and professionalism.
• Research Interests: Critiques fast fashion's homogenization, advocates for quality materials and individuality in dress.
• Artistic Pursuits: Knits, designs jewelry, and creates etchings, often incorporating St.Gallen embroidery motifs.

Education Background:

• Bachelor's/Master's in Economics and Social Sciences, University of Augsburg.
• Doctoral work in Economic Psychology, University of Eichstätt (1996).
• Postdoctoral habilitation (2004) at HSG, focusing on consumer behavior.

Philosophy: 'Fashion is lived, embodied, and enjoyed'—emphasizes authenticity over conformity, linking wardrobe choices to self-awareness and craftsmanship.