Miyeon Jung

Miyeon Jung is an Assistant Professor of Marketing at the Weatherhead School of Management, Case Western Reserve University, specializing in the Department of Design & Innovation. Her research bridges digital marketing, healthcare, and blockchain technologies, with a focus on enhancing marketing effectiveness and operational efficiency through industry collaborations.

• Education: B.S. in Industrial Engineering from POSTECH; Ph.D. in Management Engineering from KAIST
• Research Areas: Digital marketing strategies, blockchain applications, and healthcare technology innovations
• Professional Service: Co-track chair and session chair at the DSI Annual Conference
• Publications: Appeared in Journal of Marketing and Production and Operations Management, with coverage in Harvard Business Review and The Wall Street Journal