Miranda Reiter

Miranda Reiter, Ph.D., CFP®, is an Assistant Professor of Personal Financial Planning in the School of Financial Planning (College of Human Sciences) at Texas Tech University. A former Fortune-500 financial planner and founder of the firm She & Money Financial Planning, she joined academia to advance research on diversity, race, and gender issues within financial planning and consumer finance.

Education:

• Ph.D. in Personal Financial Planning – Kansas State University

Research Interests:

Dr. Reiter’s scholarship centres on how race, gender, and other diversity dimensions shape financial-planning access, advice-seeking behaviour, retirement preparedness, and policy outcomes. She employs large national datasets, experimental designs, and qualitative methods to illuminate disparities and test interventions.

Her recent work explores retirement savings gaps, linguistic and ethnic barriers in survey design, and the intersectionality of race and gender in advisor selection. Studies also examine social-media investment advice, financial socialisation of students, and determinants of life-insurance adequacy across racial groups.

Honours & Awards:

• 2024 Montgomery-Warschauer Award (FPA/JFP)
• Morningstar Best Research Paper Award – Academy of Financial Services
• 2023 See It, Be It Role Model Award – InvestmentNews
• 2022 Robert O. Herrmann Outstanding Dissertation Award – ACCI
• 2020 Omicron Nu Research Fellowship – Kappa Omicron Nu
• 2020 Center for Financial Security Junior Scholar – University of Wisconsin-Madison
• 2019 FPA Best Research Award
• 2019 40 Under 40 – InvestmentNews
• 2018 FPA Diversity & Inclusion Scholarship

Professional Engagement:

Dr. Reiter is active in the Financial Planning Association (FPA), Association for Financial Counseling & Planning Education (AFCPE), and American Council on Consumer Interests (ACCI). She frequently provides expert commentary to media outlets including BBC, USA Today, US News, and Forbes and published the 2023 Audible/Great Courses audiobook Six Steps to Manage Your Money.