معرفی
Professor Mingming Cheng is a faculty member at Curtin University, serving as Professor in Digital Marketing and Director of the Social Media Research Lab within the School of Management and Marketing (Faculty of Business and Law). His research focuses on social media analytics, sustainable tourism, and Chinese outbound tourism, with a strong emphasis on data science and the sharing economy. He holds a PhD from the University of Technology Sydney and previously worked at the University of Otago.
Professor Cheng has secured over AUD 650,000 in research funding and serves on editorial boards of top journals like Tourism Management and Annals of Tourism Research. He has been recognized with prestigious awards, including the 2021 Australia's Top 40 Early Career Researchers and the 2023 Young Tall Poppy Science Award.
- Research Interests: Social media analytics, sustainable tourism, sharing economy, digital transformation
- Key Roles: Editor for Tourism Management Perspectives and Tourism Geographies
- Affiliations: Collaborations with institutions like the Japan Foundation and Western Australian Department of Agriculture
His teaching includes courses on digital marketing, big data analytics, and social media management. He actively engages with media, contributing insights to ABC News and South China Morning Post.
