Irem Onder Neuhofer

Irem Onder Neuhofer is an Associate Professor and PhD Program Coordinator in the Department of Hospitality & Tourism Management at the University of Massachusetts Amherst, a position she has held since 2019. Previously, she served as Associate Professor (2017–2019) and Assistant Professor (2008–2016) at Modul University Vienna, Austria. She earned a Ph.D. in Travel and Tourism Management from Clemson University (2008), an MSc in Information Systems Management from Ferris State University (2002), and a BA in Economics from Marmara University (1999).

Her research focuses on the intersection of information technology and tourism, including big data analytics, blockchain applications, tourism demand forecasting, and the sharing economy. She has received the prestigious Peter Keller Award (2019) for her work on serious gaming in sustainable tourism planning. Teaching interests include social media marketing, destination development, and sustainable tourism strategies.

Her publications span top journals such as Annals of Tourism Research and Tourism Management, addressing topics like Airbnb market dynamics, blockchain in tourism, and the use of social media metrics in destination marketing. She actively engages in interdisciplinary research bridging hospitality economics, digital transformation, and sustainable development.