معرفی
Mindy Ji is an Adjunct Professor of Economics and Business at Westmont College. Her research focuses on branding, habitual purchasing behavior, advertising to children, and cross-cultural consumer behavior. She holds an M.S. and Ph.D. in marketing from Texas A&M University, with postdoctoral training in social psychology. Prior to Westmont, she taught at Iowa State University and homeschooled her sons.
Education:
- M.S. in Marketing, Texas A&M University
- Ph.D. in Marketing, Texas A&M University
- Postdoctoral Training in Social Psychology, Texas A&M University
Research Interests:
- Examines how branding influences consumer decision-making
- Investigates habitual purchasing patterns across cultures
- Studies ethical implications of advertising targeting children
- Explores cross-cultural differences in consumer behavior
No scientific awards or grant information provided. No academic advising details listed. No lab affiliations mentioned.
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