معرفی
Min Ju is an Associate Professor in the Department of Marketing and Entrepreneurship at the College of Business Administration, University of Missouri-St. Louis, teaching core courses including Basic Marketing (MKTG 3700), Management of Promotion (MKTG 3720), and Marketing Communications (MKTG 5700).
She earned her PhD in Marketing & International Business from Saint Louis University, establishing her expertise in international business contexts.
Her research program centers on:
- Marketing Strategy
- Channel Management
- Inter-firm Relationships
- Firm Capabilities
- Global Sourcing
- Offshore Strategy
Analysis of her 21 publications reveals a pronounced focus on emerging markets—particularly China—examining organizational ambidexterity, innovation strategies, and historical imprints through advanced statistical methodologies like structural equation modeling and factor analysis.
Dr. Ju actively contributes to the academic community as a member of the American Marketing Association and Academy of International Business. No details were provided regarding graduate student advising, research funding, or laboratory affiliations.
