Milica Rančić Demir

Milica Rančić Demir serves as Assistant Professor at the Faculty of Tourism, University of Maribor, holding PhD habilitation in Tourism. She teaches Health Tourism, Modern Trends in Tourism, and supervises undergraduate/master's theses across multiple programs.

Her research centers on Wellness and Spa Tourism (demand/supply dynamics, tourist motivation), Health Tourism, Sports Tourism (sport-health-tourism nexus), Hospitality Management (employee well-being and industry trends), and Gastronomic Management (wellness nutrition, organic food integration). Key investigations include bibliometric analysis in wellness tourism and motivational drivers in hospitality settings.

Recent publications analyze wellness services' impact on guest satisfaction (2021), employee turnover mechanisms in Serbian hotels (2020), and city branding strategies for Banja Luka (2019), reflecting her interdisciplinary approach to tourism challenges. Her work appears in regional journals like Acta Geographica Slovenica and international outlets including International Journal of Tourism Cities.

Dr. Rančić Demir employs active pedagogy through lectures, case studies, group work, and field exercises. She maintains regular student consultation hours via MS Teams and emphasizes practical application of theoretical concepts in tourism management.