معرفی
Mike Jackson is a Professional-in-Residence at Kent State University's School of Media and Journalism, joining in spring 2022. He teaches courses in Advertising Strategy Development and serves as faculty adviser for Franklin Advertising, a student organization. Jackson holds a B.S. in Journalism from Kent State and an M.A. from the University of Southern California.
Education:
- B.S. in Journalism, Kent State University
- M.A., University of Southern California
Research Interests: Jackson focuses on advertising strategies, brand building, digital strategies, and demographic analysis in marketing. His consulting firm, 2050 Marketing, advises Fortune 500 companies and startups on navigating evolving demographics in advertising and digital engagement.
Advising & Professional Background: Jackson previously held C-suite roles at Coca-Cola, PepsiCo, Coors Brewing, and General Motors. He operates from Kent State's campus (305F, 550 Hilltop Dr.) and offers office hours Monday/Wednesday/Thursday 3:30–6 p.m. ET and Tuesday 10 a.m.–6 p.m. ET.
Labs/Teams: Founder of 2050 Marketing (www.2050Mktg.com), a consulting practice specializing in demographic-driven marketing strategies.
