Mihaela Constantinescu

Mihaela Constantinescu is an Associate Professor at the Department of Marketing within the Faculty of Marketing at Bucharest University of Economic Studies (ASE). She joined ASE in 2004 and teaches Sports Marketing (BSc, Romanian/English) and Marketing Research (BSc/MSc, Romanian/English). Her academic trajectory includes progression from Preparator to Associate Professor, reflecting over 15 years of continuous service.

Education

• Postdoctoral Studies in Economics (2010-2013): Focused on marketing research for quality-of-life improvement through sports
• PhD in Economic Sciences – Marketing (2004-2008): Thesis on relational marketing in sports
• Postgraduate Diploma in Business Communication & Promotion (2004-2005)
• BSc in Marketing (1999-2003)

Research Focus

Her research explores three interconnected domains: Sports Marketing (sports organizations and sponsorship), Consumer Behavior (segmentation and experience metrics), and Marketing Research (traditional methods and emerging neuromarketing techniques like eye-tracking). This work frequently addresses sustainability challenges in business and urban contexts.

Publications demonstrate strong emphasis on applied methodologies, with recent articles (2019-2022) showing convergence around neuromarketing applications in digital spaces, sports consumer analytics, and sustainable business models. Collaborative research is a hallmark, with participation in over 20 national/international projects.

No scientific awards or student advising relationships are documented in the source material.