ROȘCA LAURA DANIELA

ROȘCA LAURA DANIELA is an Assistant Professor at the Romanian-American University (RAU) since October 2021. She holds a PhD in Marketing from the Bucharest Academy of Economic Studies and has been actively involved in academic training and research.

• Education: BA in Managerial Informatics (RAU, 2001), MA in Marketing and Business Communication (ASE Bucharest, 2009), PhD in Marketing (ASE Bucharest, 2011).
• Professional Development: Completed Postgraduate Module 1 for teaching staff at ASE Bucharest (2020-2021).
• Research areas: Marketing research, consumer behavior, logistics, and marketing communication.
• Professional Affiliation: Member of MARKETER Club and the Scientific/Organizing Committee for the Emerging Trends in Marketing and Management conference.

Her research focuses on innovative marketing strategies, typifying consumers through marketing research, and applying neuro-marketing techniques. She has contributed to RAU's academic programs in Marketing and Management.

Personal interests include personal marketing, sports, and nature walks.