معرفی
Michal Chmiel is a Senior Lecturer in the Department of Psychology Social and Affective Processes at Royal Holloway, University of London. He holds a PhD in Social Psychology from Jagiellonian University (2012), focusing on consumer decision-making influenced by linguistic content. His research spans fake news propagation, PR strategies, gender portrayals in media, and crisis management. As a Senior Fellow of the Higher Education Academy (SFHEA, 2021), he bridges academic and professional domains.
Professional Experience: Over 13 years in PR and communications for multinational firms like Procter & Gamble, managing feminine products portfolios and CSR policies. Roles include Managing Director of a communication agency and strategy consultant in the music industry. His expertise spans political campaigns, lobbying, and entertainment.
Research Focus
- Fake news sharing dynamics influenced by collective narcissism and information processing motives
- Impact of promotional communication on gender stereotypes and consumer perceptions
- Epistemic motivation in decision-making under pressure
- Corporate reputation management through framing strategies
Selected Projects
- coLAB - laboratory for new collaboration forms (2018-2019)
- Tools for managing epistemic motivation in knowledge workers (2014-2015)
- Organizational image sustainability strategies (2013-2014)
Public Engagement
- Participant in Royal College of Occupational Therapists MSc validation (2024)
- Panelist in City Pollinator Panel and Thames flooding town hall meetings (2024)
- Contributor to EUPRERA 2024 Education Cafe
Labs/Teams Active in collaborative research through coLAB and institutional partnerships advancing PR and communication science.
