معرفی
Dr Michael Wynn-Williams is a Senior Lecturer in International Business at the School of Business, Operations and Strategy, University of Greenwich. He leads the BA Hons International Business degree programme, integrating his professional experience as a former automotive analyst and expertise in global business dynamics.
- Education
- BSc Hons in Psychology, University of Hertfordshire
- MBA, Heriot-Watt University
- PhD in Automotive Industry Economics, Cardiff University
His research focuses on the automotive industry, particularly the economics of electric vehicle adoption and globalization's impact on manufacturing sectors. He has authored the book Surfing the Global Tide: Automotive Giants and How to Survive Them and co-authored the textbook Managing Global Business (Palgrave, 2020s).
Professional activities include publishing in AutomotiveWorld and The Times, alongside maintaining the AutoCognition blog. His career spans automotive industry analysis for IHS and international business education, with practical experience gained through living and working in Japan and the United States.
